Psychological research has shown that women tent to excel in empathy and interpersonal relationships and tend to minimize hostility and conflict. Men perceive threat from intimacy while women sense threat from separation. These gender differences can be translated into scenarios for advertising format making the advertisement more acceptable to each of the sexes.
Social support can be categorized and measured in several different ways. There are four common functions of social support: Received support also called enacted support refers to specific supportive actions e.
Support from a romantic partner is associated with health benefits, particularly for Social media dissertation questionnaire. However, work-family specific support worked more to alleviate work-family stress that feeds into marital and parental stress. This is hypothesized to be a result of family and friend social relationships to be subject to conflicts whereas school relationships are more stable.
As technology advances, the availability for online support increases. Social support can be offered through social media websites such as blogsFacebook groups, health forums, and online support groups. According to Hwang, the support is similar to face-to-face social support, but also offers the unique aspects of convenience, anonymity, and non-judgmental interactions.
Research conducted by Winzelberg et al. Social support through social media is available to everyone with internet access and allows users to create relationships and receive encouragement for whatever issue they may be facing.
Coulson claims online support groups provide a unique opportunity for health professionals to learn about the experiences and views of individuals. Seeking informational social support allows users to access suggestions, advice, and information regarding health concerns or recovery.
Many need social support, and with its emergence on social media access can be obtained from a wider range of people in need. Wong and Ma have done research that shows online social support affects users' online subjective well-being.
People with low social support report more sub-clinical symptoms of depression and anxiety than do people with high social support. These include posttraumatic stress disorder panic disorder social phobia major depressive disorder,  dysthymic disorder and eating disorders.
Many people with eating disorders have a low perceived susceptibility, which can be explained as a sense of denial about their illness. Their perceived severity of the illness is affected by those to whom they compare themselves to, often resulting in people believing their illness is not severe enough to seek support.
Due to poor past experiences or educated speculation, the perception of benefits for seeking social support is relatively low. The number of perceived barriers towards seeking social support often prevents people with eating disorders from getting the support they need to better cope with their illness.
Such barriers include fear of social stigma, financial resources, and availability and quality of support. Self-efficacy may also explain why people with eating disorders do not seek social support, because they may not know how to properly express their need for help.
This research has helped to create a better understanding of why individuals with eating disorders do not seek social support, and may lead to increased efforts to make such support more available.
Eating disorders are classified as mental illnesses but can also have physical health repercussions. Creating a strong social support system for those affected by eating disorders may help such individuals to have a higher quality of both mental and physical health. Interest in the implications of social support were triggered by a series of articles published in the mids, each reviewing literature examining the association between psychiatric disorders and factors such as change in marital status, geographic mobility, and social disintegration.
This observed relationship sparked numerous studies concerning the effects of social support on mental health. One particular study documented the effects of social support as a coping strategy on psychological distress in response to stressful work and life events among police officers.
Talking things over among coworkers was the most frequent form of coping utilized while on duty, whereas most police officers kept issues to themselves while off duty. The study found that the social support between co-workers significantly buffered the relationship between work-related events and distress.
One study by D'Ercole demonstrated that the effects of social support vary in both form and function and will have drastically different effects depending upon the individual.
The study found that supportive relationships with friends and co-workers, rather than task-related support from family, was positively related to the mother's psychological well-being. D'Ercole hypothesizes that friends of a single parent offer a chance to socialize, match experiences, and be part of a network of peers.
These types of exchanges may be more spontaneous and less obligatory than those between relatives. Additionally, co-workers can provide a community away from domestic life, relief from family demands, a source of recognition, and feelings of competence.
D'Ercole also found an interesting statistical interaction whereby social support from co-workers decreased the experience of stress only in lower income individuals. The author hypothesizes that single women who earn more money are more likely to hold more demanding jobs which require more formal and less dependent relationships.
Additionally, those women who earn higher incomes are more likely to be in positions of power, where relationships are more competitive than supportive. In a study by Haden et al. These results suggest that high levels of social support alleviate the strong positive association between level of injury and severity of PTSD, and thus serves as a powerful protective factor.
In fact, a meta-analysis by Brewin et al. In some cases, support decreases with increases in trauma severity. Reports between and showed college stresses were increasing in severity. A study by Chao found a significant two-way correlation between perceived stress and social support, as well as a significant three-way correlation between perceived stress, social support, and dysfunctional coping.Advances in Consumer Research Volume 12, Pages A STUDY OF PSYCHOLOGICAL GENDER DIFFERENCES: APPLICATIONS FOR ADVERTISING FORMAT.
Ved Prakash, Florida International University.
R. Caeli Flores, Florida International University [We wish to thank Susan Batura for her help at an early stage of this project.].
to quantify the usage of social media and to understand how different parties use social media to identify and qualify the most effective potential social media strategies that can be employed in an organization to communicate and . Published: Wed, 24 May Social networking sites are web-based services, with a large online community.
Websites like Facebook, MySpace or Twitter provide social networking services which bring people together all over the world by allowing them to get to know each other in an online environment. Producing a dissertation has become a major requirement of most university courses, both undergraduate and Masters.
It's likely to be the largest single piece of work you'll have to submit - . Thesis and Dissertation topics related to Supply Chain Management, Procurement Management, Inventory Management, and Distribution Management. The goal of this course is to provide students with core concepts used in direct social work practice with client systems.
An ecological/systems perspective of person-in-environment is used to anchor generic concepts for a range of practice situations.